Challenge.

Develop a low cost but very professional looking brand campaign to build awareness and differentiate the brand in a believeable way. 

Solution.

An integrated campaign that included TV, radio, press and POS which focused on the dedication and lengths that Real Estate Alliance agents went, to ensure a successful sale. It also included a portal for agents to download personalised support material.

Results.

 
TV production was very cost effective. There was a significant uplift in awareness and strong feedback from individual agents.