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O & B Marketing Audit
Challenge
O&B Recruitment were facing tougher times, like the rest of the industry. They recognised that marketing would be a key factor in their success, but they wanted to ensure they were maximising the effectiveness of what they spent.
Solution
We completed a marketing audit of their activities and the spend allocated to them. We identified what was working and what wasn't and made recommendations on where they should focus going forward. These included their reporting, rationalisinf their marketing budget and focusing spend, and increasing their online activity.
Results
We increased overall effectiveness of their marketing spend and identified savings of over 30% without any reduction in effectiveness.
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