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Challenge:
Hotel occupancy was down over 30% across the industry.Wineport wanted to grow bookings especially midweek.
Solution:
We created a new positioning ' A world away' and supported this with an integrated outdoor and radio campaign focused on driving midweek bookings from the key Dublin Market. We also achieved a media buy with an overall saving of 65% on ratecard.
Result:
Business was up 10.5% on the previous year (a 45% increased on the industry).
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