Splash Hotels provides business consultancy services to several 4 star Hotels in

Solution

Splash were provided with a Virtual Marketing Manager and also had other key requirements such as email marketing, graphic design and copywriting at hand.

For a fixed fee each month, the hotels had a senior Marketer with years of experience to focus on their business on a day-to-day basis. We developed marketing plans for each hotel for the year and then worked with them to implement it on an ongoing basis. Activity included: 

• The ongoing review of website statistics to ensure conversion rates and sales were maximised.
• The development and execution of a Facebook strategy for Ice House that delivered sales of over €25,000 in the first 4 months.
• An integrated outdoor, online and radio campaign for Wineport Lodge tha reversed a 30% industry decline and delivered a 10% lift in business over the previous year.
• The development and execution of a group existing customer strategy and email marketing plan.
• A full marketing audit for Lisloughrey Lodge to ensure they were spending marketing euro effectively and to identify new opportunities.
• Design and copywriting of ad-hoc marketing such as radio competitions on Today FM and local stations, localised press campaigns and magazine campaigns. 

While the industry has recorded a decline in business in the order of 30% or more, the Splash Hotel group has been able to buck that trend with little or no drop in business.