Inspiring award winning marketing campaigns from the Caples awards 2010.

Here's a selection of award marketing campaigns that really stood out for us in the recent Caples advertising awards.  The John Caples International awards has been the premiere celebration of the very best creative ideas that drive great marketing campaigns.  Such examples of outstanding campaigns are a useful source of inspiration for us and we hope you find them equally inspiring.

Yellow Tree House - An inspired fully integrated campaign that took the Yellow Pages from outdated to top of mind for New Zealand consumers, increasing sales of the directory by 6.7% and online usage by 11% year on year.  View the campaign here.

Transparency DM - An innovative direct mail piece from an investment company that got the core message across in a very compelling, unexpected way, showing that even with a dull product you can create an engaging piece with cut through.  View the campaign here.

Human rights email - How a German charity made a difficult media channel into an engaging communication which resulted in a 28% increase in click throgh rate to their website.  View the campaign here.

Shark direct mail piece - A New Zealand bank shows how to turn a boring leaflet into an amazingly simple yet highly effective direct mail piece which created immediate impact and brought the proposition to life in a striking way.  View the campaign here.