Challenge:

The Ice House has been well positioned as a cool, hip hotel. our challenge was to leverage this to drive summer room bookings

Solution:

We developed a memorable and engaging direct response radio campaign supported by online Activity with Today FM. the online activity was designed to build a database of new potential customers.

Results:

 All targets were exceeded and included a 40% increase in web traffic, 70% increase in telephone enquiries and an overall 50% increase in online bookings.