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Challenge.
AXA were launching a new investment product into the European market and wanted to leave a lasting impact.
Solution.
AXA Secure Advantage meant investors no longer needed to forecast the rises and falls of the market because gains could be locked in. We created this premium pack with a barometer gift to reinforce the analogy that investors didn't need to forecast the market.
Results.
The pack is being sent to 1000 clients and has received very positive feedback to date.
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